Reaching Diverse Audiences
Sean Sceery October 3, 2019 America by The Numbres Five main points that summarize the "essence" of the video are: 1.) Hispanic populations are growing 4 times faster than any other ethnic group. 2.) By the year 2045, the demographic of America will no longer be majorly white. 3.) Millennials make up a quarter of the population in America, 1 in 5 are Latino. 4.) Minority social involvement, including voting or employment, has strikingly increased in the last couple years. 5.) The media needs to switch up their advertising and marketing strategies. It needs to stop focusing on a specific demographic and focus on the entire population as a whole. What mass media channels and internet sites (including social media) would you use to reach Hispanic women (Millennials 23-38) in the U.S. Why? After doing research on this subject, I have concluded that the use Facebook would be the most efficient mass media platform. According to a blog written by Havi Goffan,...