Reaching Diverse Audiences
Sean Sceery
October 3, 2019
Five main points that summarize the "essence" of the video are:
1.) Hispanic populations are growing 4 times faster than any other ethnic group.
2.) By the year 2045, the demographic of America will no longer be majorly white.
3.) Millennials make up a quarter of the population in America, 1 in 5 are Latino.
4.) Minority social involvement, including voting or employment, has strikingly increased in the last couple years.
5.) The media needs to switch up their advertising and marketing strategies. It needs to stop focusing on a specific demographic and focus on the entire population as a whole.
What mass media channels and internet sites (including social media) would you use to reach Hispanic women (Millennials 23-38) in the U.S. Why?
After doing research on this subject, I have concluded that the use Facebook would be the most efficient mass media platform. According to a blog written by Havi Goffan, "73% of adult Latino internet users (18+ years old) say they have a Facebook account with a slightly higher Hispanic women presence in the social network." (https://hispanic-marketing.com/facts-online-hispanic-women-media-usage/). Reaching Hispanic women of the ages 23-38 would be the easiest and quickest through facebook. Latino TV platforms would also be a good mass media platform to reach this audience. Some include: Antena 3 and Bandamax.
Identify and share an ad/social media post or campaign that targets a diverse audience. Briefly explain what the ad/post is about and copy/paste the URL:
Apple - Inclusion and Diversity - Open
https://youtu.be/cvb49-Csq1o
This is an apple advertisement. Every type of person on our planet, including all ethnicities and differences appear all throughout the ad. Apple uses the key word "open" to describe how they feel about their culture. The main goal of this is to show everyone that at apple, open means all types of audiences are always welcomed. All diverse audiences appeal to this considering the idea behind including all types of people around the world using apple devices, making sure everyone is always included.
October 3, 2019
America by The Numbres
1.) Hispanic populations are growing 4 times faster than any other ethnic group.
2.) By the year 2045, the demographic of America will no longer be majorly white.
3.) Millennials make up a quarter of the population in America, 1 in 5 are Latino.
4.) Minority social involvement, including voting or employment, has strikingly increased in the last couple years.
5.) The media needs to switch up their advertising and marketing strategies. It needs to stop focusing on a specific demographic and focus on the entire population as a whole.
What mass media channels and internet sites (including social media) would you use to reach Hispanic women (Millennials 23-38) in the U.S. Why?
After doing research on this subject, I have concluded that the use Facebook would be the most efficient mass media platform. According to a blog written by Havi Goffan, "73% of adult Latino internet users (18+ years old) say they have a Facebook account with a slightly higher Hispanic women presence in the social network." (https://hispanic-marketing.com/facts-online-hispanic-women-media-usage/). Reaching Hispanic women of the ages 23-38 would be the easiest and quickest through facebook. Latino TV platforms would also be a good mass media platform to reach this audience. Some include: Antena 3 and Bandamax.
Identify and share an ad/social media post or campaign that targets a diverse audience. Briefly explain what the ad/post is about and copy/paste the URL:
Apple - Inclusion and Diversity - Open
https://youtu.be/cvb49-Csq1o
This is an apple advertisement. Every type of person on our planet, including all ethnicities and differences appear all throughout the ad. Apple uses the key word "open" to describe how they feel about their culture. The main goal of this is to show everyone that at apple, open means all types of audiences are always welcomed. All diverse audiences appeal to this considering the idea behind including all types of people around the world using apple devices, making sure everyone is always included.
Comments
Post a Comment